OPERATION MANAGEMENT
MGT345 OPERATION MANAGEMENT (UiTM) Chapter 2: Product Design 1) Briefly explain five (5) the importance of product design. The importance of product design are physical characteristics, meets expectation, replace obsolete designs, market competition and enhancing profitability. The first importance of product design is physical characteristics. The appearance of the product able to distinguish the product from any other products. A product design must be eye-catching and attracts the customers. It is important to present a good product design as it is first impression to a product when customers look at the packaging, body of the product and necessary design. For example, the design of a blender is importance to impress customers and attracts them to buy it. Second importance of product design is meets expectation. A good product design should able to meets or exceed the customers expectation. When the product design is articulated and desired by the customers